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书籍：

Chief Culture Officer

The Trumpet of the Swam

Lean In

领讲人：Bryan, Strophliyer Gu, Jennifer Zhang

时间：3.11（周日）10:00~12:30

地址：重庆南路308号，

         （黄浦文化馆406室，近地铁9号线打浦桥站）

Chief Culture Officer

The Trumpet of the Swam

Lean In

讲者：

Bryan, Strophliyer Gu, Jennifer Zhang



《The trumpet of the Swam》

E.B.White

A  little cygnet born on the world ，but without the voice . How his parents think about this ， what will happen to the helpless baby ， let us read from the lovely and beautiful story ……

Questions :

1. The main elements of the story 

2. The educational type from the story

3. The way to show your feeling

4. critical thinking of the story

5. Compare the different culture betweem eastrn & westen

Strophilyer Gu

word-sensitiver/mechanical designer/LM reading holder/piano self-learning creater

张楠 Jennifer

80后，女司机，书虫；营销，销售，咨询。成长的经历，领悟与书有关，工作的提升，精进与积累也离不开读书。比较喜欢人物传记，经管类，美食类书籍。享受从书中带来的快乐，也希望有机会分享

Chief Culture Officer

Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didn’t realize that those kids in baggy jeans represented a whole new—and lucrative—market opportunity, one they could have seen coming if they had but been paying attention to the shape of American culture.

Levi Strauss isn’t alone. Too many corporations outsource their understanding of culture to trend hunters, cool watchers, marketing experts, consulting firms, and, sometimes, teenage interns. The cost to Levi-Strauss was a billion dollars. The cost to the rest of corporate America is immeasurable. 

The lesson? The American corporation needs a new professional. It needs a Chief Culture Officer.

Grant McCracken, an anthropologist who now trains some of the world’s biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends—from sneakers to slow food to preppies—while developing a systematic understanding of the deep waves of culture in America and the world. The CCO’s professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.

Delightfully authoritative, trenchantly on point, bursting with insight and character, Chief Culture Officer is sure to expand your horizons—and your business.

The Trumpet of the Swam

The delightful classic by E. B. White, author of Charlotte's Web and Stuart Little, about overcoming obstacles and the joy of music. Now featuring gorgeous illustrations by Fred Marcellino!

Like the rest of his family, Louis is a trumpeter swan. But unlike his four brothers and sisters, Louis can't trumpet joyfully. In fact, he can't even make a sound. And since he can't trumpet his love, the beautiful swan Serena pays absolutely no attention to him.

Louis tries everything he can think of to win Serena's affection—he even goes to school to learn to read and write. But nothing seems to work. Then his father steals him a real brass trumpet. Is a musical instrument the key to winning Louis his love?

"We, and our children, are lucky to have this book." —John Updike

媒体推荐

From School Library Journal
Grade 4-7–Based on the childhood of a Polish immigrant, this accessible novel reveals the hardships of the shtetl and its striking contrast to life in America. The youngest of five children, Fivel, about eight years old, lives with his mother and siblings in a hut. His father left for America years earlier, and the family has been waiting to hear from him ever since. Barely surviving on watery soup and terrorized by the brutal Cossacks, the family depends upon the kindness of neighbors to get by. Only the mail wagon offers the promise of a brighter future. When the long-awaited package finally arrives, it is a framed photograph of Pa, which the boy's mother angrily throws into the fire. ‘We're starving…Are you meshuggeneh? We can't eat a picture!' Luckily, Fivel spies the green bills carefully hidden in the frame--enough money to get them to Pa in Minnesota. Though a simple rag peddler, he has a house with electricity, flush toilets, and plenty to eat. While Fivel is eager to be an American, he realizes that he will always be a boy with two worlds inside. An author's note includes photographs of the protagonist, both as a child in Poland and as an adult. Even reluctant readers will enjoy this riveting account and sensitive portrayal of what it means to be an immigrant.–Barbara Auerbach, New York City Public Schools 
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

作者简介

Neil Gaiman is the New York Times bestselling author of the novels Neverwhere, Stardust, American Gods, Coraline, Anansi Boys, The Graveyard Book, and Good Omens (with Terry Pratchett); the Sandman series of graphic novels; and the story collections Smoke and Mirrors and Fragile Things. He is the winner of numerous literary honors, including the Hugo, Bram Stoker, and World Fantasy Awards, and the Newbery Medal. Originally from England, he now lives in America.

Lean In

Sheryl Sandberg’s Lean In is a massive cultural phenomenon and its title has become an instant catchphrase for empowering women. The book soared to the top of bestseller lists internationally, igniting global conversations about women and ambition. Sandberg packed theatres, dominated opinion pages, appeared on every major television show and on the cover of Time magazine, and sparked ferocious debate about women and leadership.

Ask most women whether they have the right to equality at work and the answer will be a resounding yes, but ask the same women whether they'd feel confident asking for a raise, a promotion, or equal pay, and some reticence creeps in.

The statistics, although an improvement on previous decades, are certainly not in women's favour – of 197 heads of state, only twenty-two are women. Women hold just 20 percent of seats in parliaments globally, and in the world of big business, a meagre eighteen of the Fortune 500 CEOs are women. 

In Lean In, Sheryl Sandberg – Facebook COO and one of Fortune magazine's Most Powerful Women in Business – draws on her own experience of working in some of the world's most successful businesses and looks at what women can do to help themselves, and make the small changes in their life that can effect change on a more universal scale.

媒体推荐

"A landmark manifesto" (New York Times)

"Lively, entertaining, urgent, and yes, even courageous … Lean In is both a radical read and incredibly accessible … While it’s obvious that women have much to gain from reading Sandberg’s book, so do men – perhaps even more so" (Guardian)

"A brave book to write … direct, funny and critical" (The Economist)

"The business manual of the year" (The Times)

"Any woman should welcome Lean In as a guide to cracking the glass ceiling" (Independent)

作者简介

Sheryl Sandberg is Chief Operating Officer at Facebook. Prior to Facebook, Sandberg was Vice President of Global Online Sales and Operations at Google. She previously served as Chief of Staff for the United States Treasury Department under President Bill Clinton.